From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
Spread the word: 
SEO Email Marketing Ecommerce Seminars
Google: Search Engine Optimization
Stanford University Tech Briefings — Stanford, CA
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:
- Check your “Google Pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Wield invaluable SEO tools you’ve not yet heard of
- Build high-quality links from trusted sites, and boost your PageRank along with your rankings
- Prepare for changes to come
- …and so much more!
Spread the word:
Pottery Barn Boosted SEO Results by 1,000%+
In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:
“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “
To read the complete article, visit the Marketing Daily column at MediaPost Publications.
Spread the word:
SEO Toolbox Tips
How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:
…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.
Read the full SEO Toolbox article at ClickZ.
Spread the word:
SEO Report Card: Littlepixiegifts.com.au
A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesn’t necessarily hurt things from a search engine perspective, it certainly doesn’t help.
To read the full article, visit Practical Ecommerce.
Spread the word:
A Natural Disposition for Search
Is the use of rich media and new web technologies such as AJAX hiding your retail website from search engine spiders? Has your company shifted efforts away from natural search optimization to opt for the coolest, new applications to enhance the user experience? In this article for ClickZ, P.J. Fusco, director of natural search for Netconcepts discusses the importance of maintaining a natural search marketing strategy.
With rich media in plan, dynamic Web site constructs in motion, and competing forces all around, putting together a natural search strategy has many complex components. Just as a wetland must work in harmony with the environment to produce desired results, so too must an online organization provide resources for understanding natural search, lest the spiders get bogged down by the muck.
For more about this topic, visit the full article on ClickZ.
Spread the word:
Be a Converter
Do you know your website’s conversion rate? Do you know if it is above or below average for a typical merchant? The average conversion rate is only about 2.4%. How can you increase your site’s conversion rate? Learn from Netconcepts Founder & President, Stephan Spencer about how to improve your organization’s website to become a better converter. In this article for MultiChannel Merchant, Stephan discusses the use of Persuasion Architecture, how to design for different personality types, analyze your audience’s needs and to adjust your tone.
Technology is not a means to higher conversion rates; it is just a tool that must be properly managed, configured, and implemented in order to reach your goals. Just having a great CMS with an advanced shopping cart system is not enough — there are no “set it and forget it” solutions for improving your conversion rate.
For more on this topic, read the full article here.
Spread the word:
Web 2.0 & Search Engines
SES Toronto — Toronto, Canada
An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.
Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts
Spread the word:
Social Media Success
SES Toronto — Toronto, Canada
One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear
Spread the word:
Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites
Internet Retailer 2008 — Chicago, IL
A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.
Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight
Spread the word:
Related tags
Newsletter
Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com